For the Sonoma Valley Museum of Art, a new identity was created to signal a bold new chapter, rooted in modernist clarity but energized for the future. The spring-like mark suggests coiled energy and forward motion, while its modular structure nods to principles of economy and form. A vibrant color palette and contemporary typeface position SVMA as an inclusive, engaging space for discovery, participation, and dialogue—where art is not only exhibited, but shaped by its community. At the center of the experience is a truly interactive website—one that invites users to define creativity, expression, and aesthetics for themselves, and consider where art fits into everyday life.
An identity shaped by those who engage with it.
