As a global leader in payments, PayPal had a powerful story—but more than 175 decentralized pieces of content diluted its impact. The Borderless Commerce platform was created to unify messaging and reaffirm PayPal’s role as a thought leader in cross-border trade. Built on insights from global research, the platform reframed international selling not as a logistical challenge, but as a strategic opportunity. It explored how shopper values shape purchasing behaviors—and how merchants can meet them with greater clarity, confidence, and consistency. The result is a cohesive content strategy designed to move as freely as commerce itself.
Borders shouldn't be a barrier to business growth.
