Ripple: Progress

For Ripple, one of the original innovators in blockchain, the challenge wasn’t about building better solutions—it was about shifting perception. Many finance leaders still viewed crypto as irrelevant to their world. To change that, this campaign posed a pointed question: Are you on the right side of progress? Designed to reach forward-thinking leaders within traditional finance, the campaign featured generative artwork by Balkan Karisman, visualizing the financial system as a living, evolving ecosystem. Real-time outputs were paired with bold headlines challenging the status quo. From train stations to newspapers to digital takeovers in major financial centers, the message was clear: crypto is no longer fringe—it’s the future of business.