Ripple

Despite leading the way in crypto solutions, Ripple remained largely invisible to traditional finance leaders. To shift perception, the campaign reimagined the financial world through generative art, created in collaboration with NFT artist Balkan Karisman, and paired it with bold messaging that challenged the status quo. Real-time snapshots of the artwork were featured across newspapers, digital platforms, and transit hubs in global financial centers, reframing crypto not as disruption, but as the next chapter in financial progress. The result: an ever-evolving brand experience that made one thing clear—crypto means business.