Creative direction and execution of a multi-tiered campaign system for PayPal’s Partnerships team, built to support a wide range of co-marketing initiatives with merchants and financial services partners. The work spanned digital and print formats, bringing speed, consistency, and visual clarity to a continually evolving set of messages and media.
Deliverables included landing pages, email templates, banner ads, direct mail postcards, and social content (including carousels and reels). A modular design system was created to flex across industries, audiences, and partner tiers—while staying rooted in PayPal’s core brand identity. Close collaboration with internal marketing and content teams ensured that assets could be deployed at scale without compromising quality or cohesion.
The resulting system empowered the Partnerships team to operate with greater agility—streamlining production, strengthening partner relationships, and elevating PayPal’s voice across every channel.
Turning partnership into presence by translating strategy into usable, scalable creative.
