AIris Holiday 2022

To celebrate the 2022 holidays, the Iris San Francisco team collaborated with each other and artificial intelligence to create AIris: a series of 100 bespoke holiday cards. With a focus on participation, each team member contributed a single word which was used to craft a surrealist, Mad Libs-style poem. The poem was used as an input to an early DALL-E model. By adding different aesthetic modifiers—‘stained glass…’, ‘Rembrandt painting…’, ‘pixel art…’—the team generated hundreds of stream-of-consciousness images, 100 of which were selected for the final cards.

Service
Holiday Cards, Microsite
Role
Concept, Design Direction, Design
Industry
Advertising
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Back when AI art was weird...

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Agency
Iris Worldwide
Creative Direction
Stephanie Potter Corwin, Matt Gray