Creative direction for a suite of enterprise-facing communications that shaped how PayPal engages global business audiences across editorial, digital, and campaign platforms. The work translated complex insights into clear, actionable design—supporting both brand storytelling and performance marketing goals.
Deliverables included thought leadership reports, international infographics, sales enablement tools, and social media assets. Visual systems were developed to maintain brand consistency while flexing across a range of tones and formats—from structured editorial layouts to data-rich campaign narratives. Close collaboration with internal brand and content teams ensured cohesion across channels and helped evolve PayPal’s enterprise voice.
Outcomes included increased global engagement with enterprise content, expanded creative frameworks for future use, and stronger alignment between PayPal’s B2B offerings and its strategic brand positioning. The work positioned PayPal as a globally relevant, visually consistent, and insight-driven partner in the digital commerce space.
Complexity to clarity: helping PayPal speak with confidence to the world’s most connected businesses
