Creative direction and design of a new initiative homepage for EveryOne Home, a nonprofit working to end homelessness in Northern California. The goal was to clearly and empathetically convey the urgency of the housing crisis while building trust and motivating action.
The solution transformed the initiative into a focused, message-led journey centered on clarity, impact, and accessibility. Through concise language, clear visual hierarchy, and a direct call to action, the site reframed public perception and reinforced EveryOne Home’s role as both a coordinator and an advocate in the fight against homelessness.
The updated experience helped humanize the crisis, align stakeholders, and create a more intuitive entry point for supporters, policymakers, and community partners alike.
A front door for action against homelessness in Northern California.
