Creative and design direction for the 2023 PayPal Evolution of Commerce campaign. The campaign included a primary report, subreports, infographics, banner ads, and social posts created within PayPal’s established brand guidelines. 

For this campaign, PayPal commissioned Forrester to conduct two surveys among enterprise businesses and consumers in five global markets—Australia, France, Germany, the UK and the US—to find out how businesses and consumers were reacting to the economy, and their preparedness and priorities into 2023.